Casper Mattress Target Audience

In just four years casper has become a major force in the mattress space going from an e commerce only retailer to one that has partnered with target experimented with pop ups and now plans a.

Casper mattress target audience. So it s natural that casper like other mattress sellers would offer the product in person at stores. Casper does a fine job of doing that. Shop target for casper sleep. Free shipping on orders of 35 save 5 with your target redcard.

Their bold approach includes a talking mattress mascot which tweets humorous observationssuch as still don t think it s a coincidence that morning and mourning sound the same. But sometimes answering a question goes beyond giving an opinion. You also learned one of those archetypes was content that answers your target market s questions. In order to reach younger customers who felt underserved by traditional mattress companies casper found its audience on social media and podcasts.

In section 2 we discussed the three content archetypes casper use to generate search traffic. Casper has opened 48 stores and so far the results are promising. Casper sleep inc an online seller of mattresses and other bedding products that shook up the industry with direct sales of bed in a box mattresses has a deal with target corp. Target s 7 3 ownership stake in casper is this week worth about 30 million.

A mattress is a heavy product whose main selling point comfort at night is hard to judge from a webpage.